Opening a pickleball venue.

“You are tasked with either bringing opening a new pickleball venue for a competitive sport in Pensacola, Florida, USA.. I have up to $10 million to invest, but I don’t want to lose money. Thus, you need to prove to me that the invest will be a success. I rely upon numbers. You need to do a deep dive into the demographics and psychographics of this area to prove your point that there is a viable market that has the resources and the interest to prove your point. For example, If you wanted to bring badminton to the area the Asian community is the largest group playing badminton and the Asian population in Pensacola is only 1,252 and that is not enough to have to even have maybe 20 dedicated badminton players. Thus, it would not be worth marketing to them even thought their average income is higher than many other groups in this area. You need to have at least 10 variables that can help prove your marketing chops to me as the investor. Here are 3 websites that will help but you may use other references as well. https://thepickleballplayer.com/pickleball-popularity-statistics-demographics-infographic/#pickleball-demographics https://www.neighborhoodscout.com/fl/pensacola/demographics https://www.shelter-structures.com/blogs/cost-build-indoor-pickleball-court/

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