This paper should discuss the brand you are writing the marketing plan for. Explain why they need a new plan, and discuss some preliminary marketing strategies. Please use the following headings in bold: Topic, Rationale, Strategy.
Topic:
Brand or company you are proposing for your topic –
Current “company name” is HiCountry Rafting They conduct white water rafting in
Colorado rivers. They will add canyoning and Bungy jumping to available activities
Brief background
Founded in 2002 and offering half and full day rafting excursions around Colorado
rivers
Rationale
With all the new rafting companies that offer Ziplining opening & operating
throughout Colorado a. HiCountry wants to stand apart by offering Canyoning
experiences and Bungy jumping, activities no other outdoor company offers in
Colorado.
Why does this company need a new plan? No other company offers new activities. Insurance,
training, etc. will be needed
Are you entering a new market? Yes
Are you proposing a new offering? Yes
Does their current plan need to be revamped? Yes
Include the rationale for the new plan.
Strategy
Who is the intended market? Denver Metro area folks that want to get out for a little excitement
Where will you access the necessary information for your final marketing plan?
Please submit the assignment in APA format, including supporting scholarly research.
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