Explain how To use NOISE as a tool to enhance successful marketing campaigns rather than being a detriment that should always be mitigated.

Explain how To use NOISE as a tool to enhance successful marketing campaigns rather than being a detriment that should always be mitigatedThis dissertation is showing the effect of pshychology on marketing plans and how we can use psychological concepts to induce a benefit in marketing…….NOISE ( a marketing term) is mostly related to anything surrounding the marketing campaign and not in the campaign itself ( ie, anything other than advertisement, sales person or pitch). It is usually a negative factor to be mitigated to attain a successful marketing campaign, it is predicted to always happen as it cannot be removed but can be lessened. IN THIS DISSERTATION, we want to utilise noise as a positive, beneficial factor that can guarantee successful campaign by applying TWO PSHYCHOLOGICAL CONCEPTS that are put into test through questioner/ survey that evaluates their responses, as more noise can also meanthat it can attract more people as it can grab their attention more…..The 2 concepts of pshychology are: 1- SUB CONTIOUS MIND, as people will be attracted more to noise without them knowing that, and this can be utilised. 2- ATTENTION + FOCUS concepts: if we dig into this assessing how to stimulate and when to lose attention ? And how to increase people focus and when to lose it? we can then use noise to our benefit and use it positively…… Studying HUMAN BEHAVIOR in those 2 psychological concepts through good and explanatory literature SHOULD THEN BE CONNECTED TO CONSUMER PSHYCHOLOGY IN MARKETING…… THIS POINT IS THE CORNERSTONE OT DISSERTATION……. this will be tested through a questioner/ survey ( qualitative data) where the questions to be included and formulated by writer should evaluate subcontinent mind and attention/ focus….. as in all pshycology questioners to aid in seeing a good side in noise that could be utilised…….. references needed are around 50( outside word count) and pshycology 70% marketing 30%……. what is needed in each part of dissertation is in additional material section….. thanks

Last Completed Projects