Organize the information you have available into a structure to promote a clear discussion with your sponsor in both written and verbal form.

Project Plan Outline

Purpose: Organize the information you have available into a structure to promote a clear discussion with your sponsor in both written and verbal form.

Skills: Developing a project plan and creating a storyline for the flow of the information. Develop a presentation from the written information and visuals in the project plan.

Knowledge: Draw on your digital communications campaign and experiences, along with presentation skills.

Task: Draw on your previous submissions and feedback to revise your project and incorporate all three Chapters 1, 2, and 3 . Consider providing descriiptions that bring the project to life and incorporate future storyline concepts. The project should have both written and visual elements to tell the story of your work. You will provide a presentation and project plan. The presentation should easily align with the information in the project plan, which might have more details.

The project plan and presentation should follow this framework, but there is no need to use these terms as your headings. Do not use Chapter 1 in your final plan, create a heading that described what is in your Chapter 1 . For example, Dove and Owl Expanding Awareness of Camping Van Experiences. Notice this heading incorporate key elements from setup, audience, and the objective.

Chapter 1

Setup – project scope – one paragraph
Audience – target audience and key stakeholders as related to the project objective – one to two paragraphs depending on the range of the target audience
Objective – What is the purpose? Identify key performance indicators KPI. – one paragraph
Chapter 2

Climax- What is the problem with the current situation? What will happen if something doesn’t change? Describe a potential critical incident, conflict, challenge, etc.
WHY – Why does this impact the target audience? Why make a change or transformation?
Resolution – Is there a benchmark for comparison? What is the suggestion for the situation? How might the audience be impacted by this innovation, possible concept or process that is employed? How will the KPIs be impacted?
Chapter 3

Trial – What happened when it was tried? Is experimentation a possibility? Can the audience try it? What is the analysis of the KPIs?

Action – Call to action. What is the audience being called to do? What is the recommendation?

Outcome – What could be the outcome? What’s the impact? What is the benefit to the audience? How will the KPIs be monitored?

Criteria for Success (review the assignment rubric): This document should be specific to the project. Every word should be meaningful and valid to the project grounded in digital communications and media knowledge. There should be visuals to support the materials. Examples of visuals can include: tables to demonstrate comparisons and/or data, graphic representation of the data, and/or process map to support steps. Note, one paragraph should be at least three sentences. Use professional sentence structure and avoid run-on sentences.

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