only write findings and discussion and conclusiondonot use ai our university check very seriously. Also, the research is using qualitative and interview, the writer donot need to create all these interview in full transcrpt but need to make up those data in a chartwith some important information Findings (roughly 2000 words) You should present the results of the research based on primary and/or secondary data collected. The chapter should include the application of relevant strategic marketing and consulting concepts (e.g. the company’s current situation, competition analysis, etc). Discussion (roughly 2000-2500 words) You should explain how you have met the objectives of the project . You should list and discuss the various achievements and actions, tasks you have completed, etc. Also, you can present indicative parts of your work e.g. details of a campaign you have designed to show what you have done. All these should provide the company with a direction of travel concerning the problem of interest and you can highlight them as well as part of the discussion. You may also discuss how the findings may be applied to other companies in the same industry or how business managers may use these findings. Conclusions (roughly 800 words) You should discuss the findings in relation to the literature and clearly state the theoretical contributions and managerial implications of the study. For the latter, you should provide specific, clear, and actionable recommendations for the company. You should also discuss the research limitations as well as avenues for future research.
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