Conduct a review of a range of relevant academic literature as well as data/information from at least three different sources and provide a critique/critical analysis of the current issues/concepts that are relevant to and potentially impact on the international marketing environment and in particular to Coca-Cola.

Literature Review: You should conduct a review of a range of relevant academic literature as well as data/information from at least three different sources and provide a critique/critical analysis of the current issues/concepts that are relevant to and potentially impact on the international marketing environment and in particular to Coca-Cola. Your literature review should include at least 2-3 articles taken from reputed research journals/ article publications, as well as at least 2 secondary literature reports, company data/any other relevant data. It is expected that the findings of the literature review will be woven into the rest of the report as candidates are required to demonstrate critical thinking in this assignment task by applying the literature reviewed to the practical example organisation

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